Get in Touch

Blog Post

1311 Co. Welcome Safün Mutfak announcement visual

Welcome Safün Mutfak

Safün Mutfak x 1311 Co. | 50 Years in the Heart of Kemeraltı

We’re excited to welcome Safün Mutfak, known for decades as Safün Züccaciye, to 1311 Co.

For 50 years, Safün has been one of the rooted names of Kemeraltı, İzmir’s historic center of trade. Founded by Süleyman Amca half a century ago, it has become an İzmir classic, known for its true shopkeeper spirit, its history and its hundreds of products. From kitchenware and tableware to professional kitchen equipment for cafés, restaurants and hotels, Safün serves both wholesale and retail customers, with brands such as Paşabahçe, Bonna Porselen, Güral Porselen, Bambum and LAV on its shelves.

What makes Safün special isn’t only what’s on its shelves. It’s the trust built over 50 years: a friendly chat, finding the right product together, and familiar faces coming back year after year.

Want to hear the story from the founder himself? Watch Süleyman Amca tell the 50-year story of Safün on Instagram.

Süleyman Amca, founder of Safün Mutfak, telling the 50-year story in the Kemeraltı store – watch on Instagram
Watch the full video on Instagram @safunmutfak

As its creative agency, 1311 Co. will help carry this half-century story into a fresh, modern brand language, while keeping the warmth that made Safün an İzmir favorite.

Functionality, style and the details that make a difference in every kitchen.

Welcome to the Co., Safün Mutfak.