1311 Co. x FIFA World Cup 2026 | From the LA Fan Zone to Final Week in New York
The FIFA World Cup is one of the biggest events on the planet, and one of the biggest marketing stages of all. This summer it came to the country that practically wrote the marketing playbook, and 1311 Co. was there to see it up close.
Los Angeles | Türkiye is Here
At Grand Park in Downtown LA, we experienced the Turkish Vibe Zone by Chobani, Türkiye’s fan zone, brought to life with main sponsors Turkish Airlines, Ziraat Bank and Turkcell. Visitors were welcomed with Turkish tea, coffee, simit and baklava, while the national team’s matches played live on the giant screen. What stood out most was consistency: posters, sail flags, roll-ups, giveaways and hospitality areas all told the same “Türkiye is Here” story.
Want to see it through our eyes? Watch our on-site review of the Turkish Vibe Zone on Instagram, where we take a closer look at the brand experience, sponsor setups and visitor interactions.
New York | Final Week
For the final, we headed to New York, where the World Cup took over the city from Times Square to Rockefeller Center. Giant LEGO installations, fan villages, brand activations and experience-driven campaigns turned every corner into a touchpoint. It was a close-up look at how global brands position themselves and build awareness when the whole world is watching.
For us, it was more than a trip. It was a front-row lesson in building brand experiences at scale, and we came back with plenty of ideas for the brands we work with.
Everything starts with a good CO. Even at the World Cup.
