Bianchi Lifestyle | A Tribute to 1960
Founded in Milan in 1885, Bianchi is one of the oldest and most iconic names in cycling. With its new Lifestyle collection, the brand is taking the spirit of cycling off the road and into everyday life.
One of the highlights is the Old Logo T-shirt 1960: a 100% cotton tee in deep burgundy, with the iconic 1960 eagle logo on the back and clean Bianchi branding on the front. A strong nod to the brand’s past, designed to be worn today.
Heritage is one of the most powerful assets a brand can have, but only when it is brought to life. Bianchi doesn’t just archive its history; it turns it into products people wear every day. Even the collection’s palette tells the same story: Teal Blue evolves the legendary Bianchi celeste, while Deep Burgundy reflects the brand’s historical roots.
As the social media agency of Bianchi Türkiye, we’re proud to be part of the brand’s story in Türkiye and to share moves like this with its community here. It’s exactly the kind of work we love to follow: a heritage brand telling its story in a way people can actually live with. The collection is now available in the Lifestyle section of Bianchi.com.
Great brands don’t just remember their history. They wear it.
