From a Name to a Brand
Every brand starts with a name. For this new-generation influencer agency we developed The Better’s, a name that carries a simple promise: helping brands and creators do better, together.
We then turned it into a visual identity. A flowing, hand-drawn script logo gives the brand a personal, creator-friendly voice, while a fresh palette of lavender, mint, deep purple and cream makes it instantly recognisable across every screen.
An Identity That Works Everywhere
We applied the new identity to every corporate touchpoint: business cards, presentation folders, email signatures and the LinkedIn cover with the brand line “Where Influence Meets Better”.
Soft gradients and the oversized “B” monogram tie all the materials together, so The Better’s looks consistent from the first meeting to the final proposal.
A Social Media System Ready to Scale
For Instagram and LinkedIn we designed a complete social media design system: post templates for bold, quotable messages, story designs, story highlight covers for Projects and Talent, and dedicated collaboration and welcome templates for announcing new talents and brand partnerships.
The result is a brand that speaks the language of creators and brands alike: bright, confident and built to grow.
Branding by 1311 CO. Everything starts with a good CO.
